What is a custom filter?
Filters
Last updated on:
Feb 5, 2026
<p class="font_8">A custom filter is a personalised AI filter created specifically for your event or brand. Instead of using a ready-made filter, you define the look and Magipic builds it for you.</p>
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<h2 class="font_2"><strong>What can a custom filter include?</strong></h2>
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<p class="font_8">Brand colours or event themes<br>
Specific outfits or visual styles<br>
Custom backgrounds or creative concepts</p>
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<h2 class="font_2"><strong>Is this a face swap?</strong></h2>
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<p class="font_8">No. Custom filters are not face swaps. Guests remain fully recognisable and their facial features are preserved.</p>
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<h2 class="font_2"><strong>How long does it take?</strong></h2>
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<p class="font_8">Most custom filters are ready within a few days, depending on complexity.</p>
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<h2 class="font_2"><strong>How do credits work with custom filters?</strong></h2>
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<p class="font_8">Custom filters have a separate one-time setup cost. Each image generated with the filter still uses 1 credit.</p>